Problem loop
Should I build an MVP yet?
The evidence you need before writing the first serious line of code — and the cheaper experiments that come first.
Coming soon
Writing
Technical decisions explained for founders.
Every article starts from a question founders actually ask — and answers it in founder language: product, customers, runway, risk, evidence.
The questions
Start with yours.
Solution loop
Prototype vs MVP — what's the difference?
A prototype answers a question. An MVP serves a stranger. Confusing the two is one of the most expensive mistakes a founder can make.
Coming soon
Product loop
How much should an MVP actually cost?
Why quotes for the same product range from ₹5 lakh to ₹50 lakh — and how to tell which one is realistic.
Coming soon
Product loop
How do I evaluate a software development agency?
The questions that separate a capable build partner from a proposal that will outrun your runway.
Coming soon
Product loop
What should I own before outsourcing development?
Cloud accounts, code, credentials, data — the keys a founder should hold from day one, whoever does the building.
Coming soon
Product loop
Should my startup use AI agents?
Draft, recommend, decide, act: how much autonomy your AI has earned — and how to find out safely.
Coming soon
Fit loop
When should I hire my first engineer?
The signals that it's time to move technical ownership in-house — and what to do until then.
Coming soon
Market loop
How do I know whether my development team is making progress?
What a non-technical founder can actually verify: working software, milestone reviews, and the questions that surface trouble early.
Coming soon
First drafts are on the way — the same questions are answered in depth in the book, chapter by chapter.
Your question isn’t on the list?
It probably still has an answer. Bring the decision behind it and we’ll work through it.